Online Advertising & Social Media

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Females cost on average 4 cents greater CPC than targeting males. For a step-by-step guide covering the first 2 parts, check out this guide from Neil Patel. For a how-to guide to setting up retargeting, follow this guide from Conversion Sciences. Through spreadsheets and tracking and conversion pixels back on the site, his hard work paid off.

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Facebook advertising continues to be the cornerstone of our ad strategy. Instagram is, of course, very image and video heavy. As such, sellers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.

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If any or all of those characteristics are in alignment with your target audience or buyer persona, than odds are, Instagram will be the best ad choice for your business. Unlike organic posts, Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products. While the price may be similar, most current statistics show that Instagram gets much more engagement on their posts and ads than Facebook does. With Instagram being owned by Facebook, setting up Instagram ads is very similar to setting up Facebook ads.

So, we did it for you. Request your examples. The Spearmint LOVE team had great success with its organic posts on Instagram, but the business really grew after advertising on Instagram and Facebook. To continue that growth, the company used Ads Manager to integrate the Facebook pixel with BigCommerce, its third-party ecommerce website—all without touching a single line of code.

For its Thanksgiving retargeting campaign, the Spearmint LOVE team optimized its ads for conversions, and used data from the Facebook pixel to set up a custom audience to retarget. The team used to manually build out its targeting lists, but with the newly integrated pixel, it can now automatically build a custom audience based on the people who visited its website within the last 60 days but did not purchase.

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This audience is constantly and automatically renewed based on the day window. Learn how you can use Instagram Shopping to drive more sales in ! Twitter has revolutionized breaking news and provided unparalleled access for users to connect with both niche and mainstream influencers. With million monthly active users, it remains one of the most popular social media platforms.

Unlike Facebook, Twitter is still a viable network for organic engagement. On average, Twitter users shop online 6. Ecommerce stores today use Twitter ads primarily to drive brand awareness and promote specific products for direct conversions. The most common model is Twitter website cards hosting under characters and displaying some variety of rich media.

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Both optimized campaigns bring about similar levels of engagement for a minuscule price difference. Twitter ad cost has been steadily increasing over the last 2 years due to more marketers slowly taking advantage of the platform, but overall, the platform is considered to be relatively underutilized for advertising. A great example of Twitter ads in action comes from RockTape , an equipment and athletic tape retailer.

Website Cards offer a choice of call-to-action CTA buttons, an image and a headline to let you drive traffic to your site directly from a tweet. You can also set up remarketing based on people who have already visited your website. RockTape used this social media strategy to increase engagement with their own campaigns, driving users directly to their store and increasing sales. To learn more about Twitter advertising, read the complete Guide to Twitter Advertising.

Pinterest is unique. This process is accomplished by picking a high performing pin and promoting it based on engagement or visits to your store. Advertising data is a bit more difficult to find with Pinterest. When you talk about Pinterest advertising, you are really just talking about promoted pins. For a step-by-step guide to setting up your own promoted pins, check out this guide from Social Media Examiner. A great example of Pinterest ads in action comes from Native Union , a popular cell phone accessory brand.

The company reposts its high-class lifestyle pictures using its products to highly organize any modern home. The posts have helped Native Union earn wholesale placement in brick-and-mortars like Paper Source —— due to their popularity with yr old women. LinkedIn has an estimated million monthly active users , evenly split between male and female users. Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns.

In fact, the industries that see the greatest success with LinkedIn advertising include recruiters, secondary education, and high-end B2B products and services. For a step-by-step guide to setting up these campaigns, follow along with this guide. The brand wanted to reach an audience of ambitious, young professionals across Europe and extend awareness and engagement beyond their existing customer base. To do that, they looked to LinkedIn. To learn more about LinkedIn advertising, check out this comprehensive guide from Effin Amazing.

Snapchat is one of the newer platforms to emerge on the scene as a competitive force with million monthly active users. Snapchat has a number of advertising options, most of which are quite expensive. Wallaroo Media provides us with the full breakdown :. Snap ads are mobile, interactive video ads with 5X higher swipe-up rate than the average click-through rate for other comparable social platforms. Video lenses are part of what made Snapchat so popular. They are fun and engaging, both individually and in groups. Sponsored Lenses allow brands to create and deliver custom lenses for users to play with.

Geofilters are creative overlays that users can add to their stories.

We offer do-it-yourself ads for every level of expertise.

To learn more about Snapchat advertising, check out this brand new guide from Buffer. There are three primary ways to manage social media campaigns. Each of these have strengths and weaknesses and can work for different businesses. The cheapest way to manage your ad campaigns in terms of operating cost is to simply run them yourself. There are no special requirements to manually run a campaign.

Just head to the platform you wish to advertise on and set up your campaign on their website. Every dollar goes directly into actual advertising. Furthermore, running ads yourself will result in you developing your own expertise, which can be used to better optimize your ads and will persist into the future. Even if you change tactics down the road, you will have a baseline understanding of how advertising on a given platform works and a threshold to measure outside hires against. Simply put, you might be taking a massive gamble with guaranteed downsides and only speculative upsides.

If you are ready, willing and able to devote a significant amount of time to mastering advertising on a given social media channel, this can be a great option for you.

Report: Social media leads the way in online advertising

If you succeed, you will have the means to bring in income for your business indefinitely. Over the years, some pretty fantastic software has been developed to aid in the process of running campaigns. These tools are used by in-house teams, agencies and soloprenuers alike to achieve advertising success. Other tools like Adext use artificial intelligence to automate the entire process, allowing you to simply keep tabs on performance without needing to do much else.

There are hundreds of tools that help you in hundreds of different ways, many of which perform at a high level and limit the time you have to spend manually mastering ad channels. Great tools nearly always come with noticeable price tags. By and large, social ad management tools tend to be relatively affordable, but they are still an additional expense that must be taken into consideration.

And like investing time in manual mastery, there is no guarantee that any given tool will improve your results or even get results at all. Some businesses may think retargeting is invasive to consumers, but it can be a successful channel. Advertising remains intrinsically tied to sales performance, as well. Although PR efforts may be seen as geared toward generating brand recognition or industry dominance, advertising endures as a tool to boost the bottom line, the study says.

Not only does this lead to more interest and sign-ups, but ultimately, it leads to more conversions. PPC Protect runs advertisements on a combination of channels to reach the most consumers who will convert.

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