How to Maximize the Benefits of Trade Shows to Advance Your Business

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Make full use of the event hashtag when promoting your own marketing material to get the information to event attendees who might not be following your social media accounts. The goal of this well calibrated cascade of information is to reach your customers, prospects, influencers and media on the channels where they are present and turning prospects into leads wherever you can.

Speaking of media initiatives…: If you are looking to make an important announcement at the trade show, get a hold of the media list from the trade show organizer and send out a release announcing your attendance, where you can be found on the trade show floor and that you plan on revealing a major product breakthrough.

01 – Appointments, Appointments, Appointments!

As part of the outreach, try to secure one-on-one meetings with your spokesperson s to obtain as much media coverage as possible. Developing a media interview schedule based on the availability of your spokesperson will avoid the potential embarrassment of having a journalist show up with the spokesperson on a lunch break. The last thing you want is for a spokesperson to get a key detail wrong and have a journalist turn around and communicate that to the world.

With the crush of competitors at trade shows, you have to make sure that you are thinking out of the box and doing something to stand out so that people remember you. Thus, to keep them interested and to get them to stay longer, consider setting up video displays, interactive screens, iPad kiosks or raffles draws!

Your booth needs an overarching narrative, a dominant theme in which everything needs to fit. Staff Selection: Make sure your staff is well versed on product features and benefits. This will greatly affect the quality of engagement with prospects and customers. Your most productive staff in the office are not necessarily the best people for the job. Pick employees who are outgoing and capable of exuding your positive organization culture to leave a positive impression of your business in the minds of visitors to the booth.

Less is more: A trade show is not meant to be a historical display for all of your products and offerings. You can even keep track of level of engagement by tallying points for things such as business cards collected, leads generated and LinkedIn connections obtained. By posting constant updates on Twitter, photos on Instagram, and perhaps a mix of both on Facebook, you keep both event goers, and non event goers updated throughout the show.

And of course one or more dedicated landing pages will contribute greatly to your lead generation.

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Owned event: Make use of the opportunities offered by the venue to own your own events. These run the gamut from a press conference to a happy hour or even a panel discussion with industry experts moderated by your CEO.

Here are four strategies that can help your business maximize its ROI at a trade show.

Follow up: Adding a personal touch after the show might just seal the deal. Send the people you met an email or a follow-up note on LinkedIn to let them know that you want to keep in touch.

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10 Top Tips for a Successful Trade Show Booth

Ask them if it is ok if you put them on your mailing list. Even consider asking for their feedback about the trade show booth to get the customer perspective and discover ways to up your game next time around. Ways to maximize your presence at a trade show by Dave Manzer Oct 20, Miscellaneous.

Picking the best venue With a myriad of trade shows available, you will have no shortage of options to choose from.

Plan to succeed Every successful trade show depends upon a tremendous number of activities coming together seamlessly over several days in a location often far away from the corporate office. Get the word out Contrary to popular belief, the bulk of the work for trade shows actually happens before the event itself! Be Outstanding With the crush of competitors at trade shows, you have to make sure that you are thinking out of the box and doing something to stand out so that people remember you.

Keep it going Follow up: Adding a personal touch after the show might just seal the deal. Now is the time of the year when many companies are planning their year ahead including which trade shows they will be attending.

Top Tips to Help You Make the Most of your Trade Show Presence - Scott PR | Scott PR

As event season kicks off, it can be a stressful time with all that entails when preparing for an event but by planning effectively in advance and setting clear goals, you can be confident that you will succeed! Regardless of what business or industry you are in, there will always be a handful of events that bring together the biggest names and brightest minds in your sector.


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Exhibiting at a trade show can be a significant investment, especially for smaller businesses, but by investing in the short term, you can reap the benefits in the long term, turning the leads collected at an exhibition into loyal and repeatable customers — but how can this be achieved with maximum ROI? Networking : Exhibitions, conferences and trade shows provide a great opportunity to meet with new and existing connections in your industry — giving you the chance to market your business face-to-face.

A great example of this was seen on the last series of The Apprentice when eventual winner Joseph, owner of a plumbing company, took the business cards from his leading players in the plumbing world who participated in a focus group! Integrated marketing tactics: Try implementing some traditional and not so traditional campaigns at the event:.